Rise × Microba
Prepared for Microba

The new Microba,
found first.

Mojo + Rise Dynamic Search intelligence for Australia and the UK
Where Microba stands today

One brand. Two markets. Every audience.

Microba
Flagship · practitioners first
microba.com
Clinical gut microbiome testing for Australia and the UK, from one site.
4,000+
Practitioners
Across Australia and the UK
2,500+
Peer-reviewed studies
Behind every report
2
Product lines
GI Navigator, Microbiome Explorer
3 → 1
Brands into Microba
Co-Biome, MetaXplore, Invivo testing
303
Practitioner profiles
In the patient finder
58
Domain rating
1,783 referring domains

Co-Biome, MetaXplore and Invivo testing became Microba in November 2025. The new site and GI Navigator are the second wave. Search has to follow both.

Where you stand in search

Leading in Australia. Almost invisible in the UK.

microba.com ranks #1 for “microbiome test” in Australia. In the UK, Ahrefs finds two ranking keywords, while “gut microbiome test” alone draws 2,800 UK searches a month.

AU · est. organic visits / month2,793#1 for “microbiome test”
AU · ranking keywords10148 in the top 3
UK · est. organic visits / month2From 2 ranking keywords
UK · searches / month6,100For three category terms
Domain rating58Authority that travels
UK · est. monthly organic trafficGut testing
ZOEDR 7744,664
Randox HealthDR 6225,831
Blue HorizonDR 3325,646
HealthpathDR 562,931
MicrobaDR 582
Whole-domain estimates; most sell more than gut testsVisits / month
UK searches Microba could ownNot ranking in the UK
SearchDifficultyPer month
gut microbiome test02,800
gut health test02,200
stool test81,600
microbiome test01,100
gut microbiome test uk5400
microbiome testing uk5350
SourceAhrefs, Australian and UK databases, 7 Oct 2026. Traffic is modelled by Ahrefs, not taken from analytics. UK volumes are 12-month averages; difficulty is Ahrefs keyword difficulty, 0 to 100.
The relaunch is the moment

A new site and a new product. Search has to catch up.

Worth checking todayThe GI Navigator product page is set to noindex.

The new flagship page carries a noindex tag and isn’t in the sitemap, so Google won’t list it. It may be a staged-launch setting. If not, it’s a one-line fix.

New names start from zeroNobody searches for GI Navigator yet.

Ahrefs has no search data for the name, and “Microbiome Explorer” sees about 10 searches a month. The demand sits in category terms like “gut microbiome test”.

The redirects mostly held41 of 52 legacy URLs land on a live page.

All three MetaXplore product pages now reach Microbiome Explorer. Eleven old URLs end in a 404, and nine of those have an obvious new home.

Co-Biome only partly carried overAbout 4,600 AU visits then. About 2,800 now.

Co-Biome and microba.com combined, Oct 2025, against microba.com today, and climbing. Part of the gap is falling search demand for the old name.

What Mojo does here
Watches every migrated URL, every new product term and both markets, and flags what slips before it costs rankings.
Checked 8 Oct 2026 · Ahrefs AU, 1 Oct 2025 and 7 Oct 2026 · traffic figures are Ahrefs estimates
How the ground is shifting

A website is now nine jobs, not one.

Search behaviour, AI and digital marketing have all moved quickly. What a website is expected to do has expanded with them, from a place that holds information to the system that carries the whole commercial journey.

The shift
Every one of these now runs through the website. So the website itself has to be built for it.
01Search visibility
02AI search visibility
03Conversion optimisation
04Advertising
05Integrations
06Data
07Ongoing development
08User experience
09Business functionality
Introducing
Mojo
Mojo

The intelligence layer for the new Microba.

Mojo continuously reads what is happening around microba.com in Australia and the UK, then helps decide what should happen next.

Search performance Competitors Practitioner topics AI search Website traffic User behaviour Conversion performance Advertising
Mojo capability 01 / 08
Search intelligence

Mojo sees what is ranking in both markets, what is climbing, and what is still unclaimed.

Product pages performing well Pages needing work Keywords gaining visibility AU and UK gaps New opportunities Room to expand
Business outcome
SEO stops being a monthly report and starts being a list of moves.
Visibility over timeRising
Illustrative only. Not Microba data.
Mojo capability 02 / 08
Competitor intelligence

Mojo tracks what other microbiome testing companies are doing.

Competitor visibility Topics they pursue Search gaps Market by market Where to respond Where to get ahead
Business outcome
A continuous read on the category in Australia and the UK, not an annual snapshot.
Competitive fieldScanning
MICROBA
Illustrative only. Not Microba data.
Mojo capability 03 / 08
Industry & content intelligence

Mojo identifies what practitioners are asking.

From there it suggests education and resource content worth publishing, aimed at the questions practitioners research before they order their first test.

Business outcome
A content plan driven by real demand signals rather than guesswork.
Signal → opportunityAlways listening
Signals in
Practitioner questions
Search trends by market
New research
Patient questions
Opportunities out
Resource gaps
Education topics
New landing pages
Topics to own
Mojo capability 04 / 08
AI search visibility

Search is expanding beyond the results page.

Mojo shapes content so AI search tools can read it, trust it and quote it. A science base of 2,500+ peer-reviewed studies is exactly the kind of evidence they look for.

Clear expert content Structured information Cited evidence Topical authority
Business outcome
Microba is present where the answer is formed, not only where the links are listed.
AI answer surfaceReferenced
?What does a clinical gut microbiome test measure?
Sources microba.com other sources
Illustrative: how an AI answer cites sources
Mojo capability 05 / 08
Heatmaps & user behaviour

Mojo sees how practitioners actually use the site.

Heatmaps Scroll behaviour Click behaviour Get-started drop-off Practitioner journeys Points of friction Calls-to-action
Business outcome
Decisions built on what visitors actually do, not what any of us assume.
Page behaviourObserved
Scroll
depth
Illustrative only. Not Microba data.
Mojo capability 06 / 08
Continuous design evolution

Insight becomes a change on the page.

On Dynamic pages, Rise ships the change directly, in small, compounding steps. On microba.com, Mojo hands your team a clear, evidence-backed brief.

Calls-to-action Headlines Page layouts Sign-up forms Navigation Content positioning Conversion paths
Business outcome
The site gets measurably better after each update.
Insight → changeRefined
Current
Refined
A clearer headline, the sign-up moved above the detail. The kind of change Mojo surfaces and Dynamic makes easy to ship.
Mojo capability 07 / 08
Google Ads + website as one

Advertising and the website run as one system.

Mojo brings the paid and organic sides of the journey into a single view, from the search term that started it to the practitioner sign-up that finished it.

Business outcome
Optimise the whole path from search to sign-up, market by market.
Built for health advertising

Available when Microba wants it, and always within the health advertising rules that apply in Australia and the UK.

One optimisation loopPaid + organic
Search terms, AU and UK Landing page performance Website behaviour Practitioner sign-ups Messaging
Optimised together
Cost per practitioner
Acquisition treated as one journey, not two channels.
Mojo capability 08 / 08
Development on demand

When Mojo finds a gap, Rise can build what fills it.

3 hours of AI-assisted
development, every month

Included in the Dynamic plan, for the pages and tools that sit alongside microba.com.

Business outcome
Search insight turns into shipped pages in weeks, not quarters.
What that time can buildOn request
Launch landing pages AU and UK pages Education hubs Report walkthroughs Practitioner onboarding Calculators and tools Event pages Integrations UX improvements + whatever comes next
Dynamic for what comes next

Keep the new site. Build the growth layer.

microba.com has just been relaunched, and it should stay. Rise Dynamic sits alongside it for the pages that need to move fast: UK search, launches, education and tools.

Why it matters
Speed where it counts, without touching the brand you have just launched.
UK pagesBuilt for UK search, where microba.com barely appears today
Launch landing pagesGI Navigator now, and every launch after it
Category pages“Gut microbiome test” and the searches around it
Education hubsPractitioner learning that ranks in both markets
Tools and calculatorsBuilt when the data says they will pay off
Exceptional performanceFast for practitioners and for crawlers
IntegrationsConnected to sign-up, analytics and the systems around them
Read by Mojo, alongside microba.comOne view across everything
Built to evolve

Launch is the
starting line.

A Dynamic website is never finished on launch day. Design, content, functionality, integrations and search strategy all keep moving, and every cycle is shaped by what the last one taught us.

Design Content Functionality Integrations Search strategy
Launch Measure Learn Improve Grow Repeat CONTINUOUS Always on
Case study

What happens after launch.

A Rise Dynamic site, three months live. Every figure below is measured, pulled from Ghaze analytics and Google Search Console.

Brendale Tyre & Mechanical Rise Dynamic client · Brisbane Brendale Tyre & Mechanical Measured 1 May to 12 Aug 2026
First three months live
Traffic1,920Sessions
Reach1,780Unique visitors
Enquiries90Form submissions
Enquiries168Phone-call clicks
Combined258Total enquiries
Conversion13.4%Of sessions became an enquiry
In the real world

What Rise clients say.

5.0 ★★★★★ 86 Google reviews
Rise SEO Verbatim reviews from Rise’s Google Business Profile, not supplied quotes.
★★★★★

“Since partnering with them, we’ve seen consistent improvements across all locations: more visibility, stronger traffic, and better-quality leads. It feels like having a dedicated in-house team, not an external agency.”

HS Haley SwanNovember 2025
★★★★★

“They have re-designed our website, created an app and continue to maintain both of the platforms. They have also helped us get to the top of the page on Google using Adwords.”

AC All CranesDecember 2023
★★★★★

“The RISE Team has provided dependable support for over a decade to our small business, offering excellent service and consistently kicking goals.”

BW Brad WattSeptember 2025
The bigger opportunity

Two markets. Every audience. One brand.

Microba speaks to practitioners and patients in Australia and the UK, with two product lines and a supplement brand beside it. Each combination is its own search.

01AustraliaAlready #1 for “microbiome test”, with most rankings resting on the homepage alone.
02 · 6,100 a monthThe UKThree category terms, at almost zero difficulty, that Microba doesn’t rank for yet.
03PractitionersNaturopaths, dietitians, functional and GP clinics, each with their own questions.
04PatientsThe practitioner finder already ranks for clinic-name searches.
05Two product linesGI Navigator and Microbiome Explorer, with Invivo alongside in the UK.
One search presence

Every audience, working as one.

Each part of Microba can pursue its own searches, and every one of them adds to a single, larger Microba footprint.

Practitioners · AU#1 for “microbiome test”
Practitioners · UK2 ranking keywords today
GI NavigatorLaunched 7 Oct 2026
Microbiome ExplorerFormerly MetaXplore
PatientsPatient hub
Practitioner finder303 profiles
InvivoUK supplements, own site
Guides and articles65+ resources
Microba microba.com · flagship

Not separate sites and sections. One coordinated search presence.

Where we recommend starting

Mojo first. Dynamic where it pays.

Stage 01 · Mojo, from day oneHighest priority
01GI Navigator indexing and launchThis week
02Migration clean-up11 broken legacy URLs
03UK category search6,100 searches a month
04Mojo across AU and UKOne view, both markets
Stage 02 · Dynamic growth layerOver time
05UK and category landing pagesBuilt on Dynamic
06Education hubs65+ resources to build on
07Practitioner finder pages303 profiles
08Tools and calculatorsWhen the data says so
The full opportunity Mojo across microba.com in both markets, with Dynamic building the growth layer beside it.
How we'd start

Four steps. Nothing to rebuild.

microba.com stays exactly as it is. Mojo starts by reading it, then Rise builds only where the data says it will pay off.

01Discovery & baselineSearch data across Australia and the UK, the brand migration and the competitive field.Understand
02Mojo connectedSearch Console, analytics, behaviour and competitors in one view, reporting from week one.Connect
03First movesRecover anything the migration dropped, then brief the gaps worth filling.Act
04Dynamic where it countsLaunch, regional and education pages built on Dynamic, alongside microba.com.Grow
What stays the same The new brand, the new microba.com and the team that runs it. Mojo works alongside them.

Expect better.
From search, too.

Mojo and Dynamic give Microba a search capability that keeps learning in both markets, built on the science you already have.

Search visibility AI visibility AU and UK Practitioner growth Launch pages Brand migration, watched
The next step A 30-minute walkthrough of Mojo, using Microba’s own search data across Australia and the UK. Book a walkthrough.
Rise × Microba
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Rise×MicrobaMojo + Dynamic
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